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Arnold Kwong

Alien Sighting: The "No Surprise" Invasion - Introduction

Previously EkaLore has written about many changes in the global automobile market. Many governments seek the migration to low-emission and electric vehicles. The global stakes are high for employment, industrial structure, and technology exploitation. In this series EkaLore looks at a simple cue: invasions of existing traditional automobile manufacturers’ markets are “No Surprise”.


Expectations of governments, workers, and competitors depend on millions of units sold each year world-wide. The global levels of investment affect financial markets, energy infrastructure, and technology development. The invasion of traditional markets takes three major prongs:

  1. Traditional manufacturers invading their own markets with new products displacing sales

  2. New manufacturers (mainly Chinese) invading markets previously held by traditional manufacturers

  3. Traditional manufacturers losing sales to disappearing need.


Global assumptions while the expected market Alien Invasion goes on:

  • Costs of investment capital will continue to increase with global fiscal policy issues

  • Export-driven manufacturers in the EU and East Asia will strive to maintain levels of sales. They face higher sales prices and costs-of-ownership (due to inflation and expectations)

  • Materials, labor, and overhead costs profiles for Internal Combustion Engine (ICE) vehicles will continue to increase (inflation, loss of unit volume, and inability to gain continuing cost improvements)


In this series of releases EkaLore will look at the each of the three major prongs of the Alien Invasion of traditional automobile markets by Alien Invaders.

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