Post 1 - The Idea and a Start — Product Transforming your Business – A story about surviving and growing A few years ago, Jim, an...

Transforming Your Business — Go-To-Market strategy Jim had created an engaging product. He had free sales and marketing support from his...

Finding a market and a distributor Jim had created a new product and prototyped it. Jim and Adam’s research pointed to distribution as...

Turning Dreams into Reality Transforming your business — First Production Run Jim’s widget prototypes got attention and gathered...

"Turning dreams into reality " Jim’s widget prototypes had attracted a couple of big distributors. He’d nailed down manufacturers that...

The little company had attracted a big distributor but was not available to meet for two months. Jim asked Adam to contact a few of the...

"Prepping for Take off" Post 7 — Transforming your business Getting Started with a Distributor Jim and his team’s efforts attracted...

"Prepping for Take off" The little company had a verbal agreement with a distributor. As they waited for the written contract, they...

Jim and his team had verbally accepted their distributor’s price offering. A few weeks later they got the written contract. There were a...

Jim and his team’s excitement at the new distribution contract were tempered by costly packaging requirements. They thought that they...

"Prepping for Takeoff" Jim had signed his distributor agreement. Now that he knew the distributor’s needs, he was all set to get the...

Jim learned from his overseas manufacturer that production was not going smoothly. Adam and Susan were struggling with how to market and...

Jim and his team had everything in place. They had a product, distribution to retail, and a plan to promote the product. A small outbreak...

Jim’s little venture had achieved its distribution goals, but now the bottom was dropping out of the retail marketplace. The news about...

Transforming your business — A new direction Although the little company had executed its plan to get distribution to retail, COVID19 had...

The little company lost much of its retail sales due to COVID19 related closures and retail traffic reductions. The team scrambled to...

Jim and his team pivoted during COVID19 to generate more of their own sales. They had a great new sales engine thanks to their new...

Jim and his team had pivoted most of their sales effort from retail to on-line. They’d tested and formulated new direct to consumer...

Jim’s company had successfully tried out new online sales campaigns and the results were good! Fulfillment problems began as sales grew....

The little company had weathered the COVID19 storm. Though Jim had originally planned to sell the bulk of his product through retail, the...