Transforming Your Business — Go-To-Market strategy
Jim had created an engaging product. He had free sales and marketing support from his friends, but what he didn’t have was an unlimited budget. How would he sell this new widget? Adam agreed to call on a few prospective companies that might buy quantities of the new product wholesale.
Adam contacted big store chains and regional companies. The big chains wanted established companies with proven sellers, lots of credit, and patience. The regional chains were open to talking to a startup, but they wanted proof the product would sell quickly. They also wanted promotional money before they would consider stocking the product.
Jim decided that stocking through a distributor was the most efficient way to reach potential buyers in big store chains and regional companies.
What was the right price for everyone in the chain to make money without driving the price out of the consumer’s reach?
If you're embarking on your own journey - drop us a line at sales@ekalore.com
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