Post 1 - The Idea and a Start — Product
Transforming your Business – A story about surviving and growing
A few years ago, Jim, an entrepreneur, became frustrated performing a common task. It occurred to him that a simple widget could make that irritating task easier and faster. He quickly mocked it up. The new widget was simple. Jim was sure once people saw it, they would recognize it as an obvious fix for this everyday problem.
He showed it to all his friends. Everyone liked it, though only two friends volunteered to give him time and support: Adam and Susan. Adam was in sales, and Susan designed and wrote social media campaigns.
Would the product sell? "Friends don’t want to hurt your feelings" thought Jim. So he set out to show this to a lot of people.
How do you validate your new product ideas?
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