Jim and his team pivoted during COVID19 to generate more of their own sales. They had a great new sales engine thanks to their new eCommerce vendor. Now to get widgets to buyers.
Jim decided to use the fulfillment company that he’d initially chosen to fulfill to their distributor. He liked the fulfillment company’s owner and hoped that they could function as a direct to consumer partner as well.
The fulfillment company reacted quickly to his requests when there were problems. The new website vendor built out new ads and picked out a new shopping cart system. Sometimes the fulfillment company’s computer didn’t talk with the new website shopping cart system. Customers were posting complaints on Social Media. Adam was spending time answering complaints on Facebook.
As if these challenges weren’t enough, Jim and his team realized that the packaging that was so important for retail wasn’t appropriate for direct to consumer sales. It was time to re-evaluate packaging.
Look for the next installment on the blog or on EkaLore's LinkedIn company page.
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