This is a continuation of the App Store vs. Dynamic India Series. You can find earlier posts at www.ekalore.com/india-business
The importance of business models on the Internet has risen to move large amounts of commerce and industry to distort global economics. Enterprises of all sizes no longer have the luxury of isolation. They cannot ignore the effects of Internet access or the changes in consumers' anticipation of change.
Though this series began with the conflict between India's CCI and Alphabet's Google, the conflict with the new Internet business models is global. Some of the world's largest tech enterprises have been created and sustained by the money these new models are attracting. The models are advancing and becoming nuanced faster than regulators, politicians and governments can control them. 17-20th Century business models are being distorted and social norms disrupted as Internet transactions, the new economics of money transactions, and new titans of the Internet industries follow waves of change driven by expectations.
Revenues at global colossal tech enterprises are dependent on variations of the app store/advertising market monies (ByteDance, Tencent, Baidu, Alibaba, Meta, Alphabet/Google, Apple, Amazon, LG, Samsung, Microsoft, Huawei, Oppo, Vivo, Xiaomi, Sony, Nintendo, Epic, and Steam). The percentage commissions vary slightly, but the models are similar. The rules for exactly what is covered vary. What is clear is that these business models have funded the growth of the Internet, funding for the global distribution of devices, and entire industries (like 'influencers,' 'mobile', 'developers').
Legal systems in many jurisdictions have struggled to keep pace with the marketplace roles and flows of monies. Old role names, "Publisher," "Author", "Actor," "Performer" and others have been repurposed to fit the needs of Internet media and content economics – and mechanics. Once solely collaborative or works-for-hire (like music production, movies, or writing) have emerged as individual and colossal working processes – at the same time. Rules about 'where' and 'when' a particular piece of content is created/viewed/transacted are subject to endless legal interpretations as global platforms, payment processing, and location facts are forced into existing legal systems.
To be continued.
The final post in Dynamic India vs. the App Store concludes with a post considering changes in consumer expectations and a summary of what we consider to be key long term developments stemming from the App Store and other new Internet-based business models.
You can read this and other Dynamic India posts at www.ekalore.com/india-business or all of our posts at www.ekalore.com/blog-1
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