This series began with a story about a conflict between Indian Government’s CCI and Alphabet Google’s App Store. As we mentioned in the last post, there is a global conflict going on between the AppStore model and regulation based on 17th – 20th century economic thinking. The changes in tech, and the rise of the Internet have changed the playing field for software and software services.
It is now clear that these changes can’t be “put out of mind” as the entire expectations of global populations change:
1) It’s FREE! on the Internet
2) It shouldn’t cost much of anything because I didn’t have to do much to access it
3) Paying for an experience that didn’t last long and I only did once shouldn’t cost much
4) Why am I paying for something where I don’t end up with anything?
5) Those big companies don’t need the money
The changes in expectations are driving changes in the enterprises, politicians, regulators, and the ideas people care about. Simple examples: TikTok controversy in the USA, “Content Moderation” for content, “Great Rules for Content” [everywhere], eCommerce sellers, and “Fake News.” Even more complex are new phenomena spawned by the Internet: The right to be forgotten, Revenge Porn, rights-in-data, data residency, and privacy of content usage. Expectations and literacy about these fights are changing politics, religion, economics, the arts, and education.
In China, even the colossal tech enterprises Tencent and Douyin (Baidu sister company to TikTok) have fought over the use of video content on each other's platforms. YouTube content creators complain with each change in monetization policies and payment rates. Instagram creators disliked changes favoring short video formats over previous image-centered policies. Snap stock rises on falls on how advertising placements ebb and flow. Specific platforms have emerged focused on different content monetization and delivery (Vimeo, Tidal, Spotify, Twitch). In all of this on-net discussion and social media dialogue, there have key long term developments:
1) A class of Internet-focused content creators has been created and will continue to hold economic and attention levels – Influencers
2) The quantity of content has climbed at rates and amounts unanticipated
3) The availability of content (for FREE!) based on advertising models has beggared traditional media
4) The accessibility of content (mobile, home, classroom, office) has exceeded expectations
5) The rise of “new media” giants sees new fights (remember the coming of Web 2.0?)
6)
Futurists and other pundits haven’t kept up with the changes in the global marketplace. Prophetic fiction (science fiction and other) hasn’t tracked the rate of change and impacts. Truly we’ll all see it first – on the Internet.
If you’d like to start this series from the beginning, you can find the rest of the posts here:
Or if you’d like to read more Dynamic India posts you can find them at www.ekalore.com/india-business
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