In the first post, EkaLore talked about the condition India’s Mobile device market. Its focus on the widest possible access to the internet via the mobile market, combined with the scale, the diverse make-up of the market. This post talks about the achievements of the Indian Mobile market.
Exports of devices are still a lesser fraction even while exports of Indian-completed smartphones are climbing to price-sensitive global markets. Together these trends point to key achievements in the Indian market:
1) The value of smartphones is sufficient to individuals for services beyond simple communications for sales to fully migrate for almost all price points
2) The utility of critical apps and universal access to Internet-based functions (shopping, payments, news, social) is now viewed as a common requirement
3) Critical apps and access are available widely across society and geography creating a literacy of concepts and functions
4) Hardware device manufacturing capacity to complete assembly has reached critical mass
5) Critical focus from domestic and global tech enterprises is creating benefits as ‘network market’ effects serve more people
This post continues with a look at the unique conditions of the Indian mobile market that are building unique skill sets.
If you’d like to read the whole series, you can find it here at www.ekalore.com/india-business
If you’d like to set up a short free, confidential, session with a senior analyst – go here to request a meeting: www.ekalore.com/contact
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