Smartphone features come from thin air. Most users never know how, or even what, produces the app features and functions. Video without a computer or television set is magic. 4G/5G streaming data has created global apps for YouTube, TikTok, Facebook, and colossal games. Using navigation apps based on satellite radio broadcasts – GPS – is a “killer app” for smartphones and IoT. Newer technologies push the same choices and marketplace forces.
Here, EkaLore looks at how actions in a Dynamic India by the government act on the marketplace.
The Government NavIC initiative has taken many years (>10) and is still growing to become a global solution in maturity. Now Government initiatives look to speed those results up for newer features and benefits in the Indian marketplace.
NavIC appeals with technical improvements and Indian governmental control. In the same way the government is now seeking to force smartphones to receive ATSC 3.0 broadcast digital-TV signals without using 5G data bandwidth. Many existing smartphones can already receive FM-band radio signals using their software-defined radio chips. The reception of broadcast digital-TV signals would free up major amounts of 5G data bandwidth. Carriers are already seeing rising rates of video streaming usage. Semiconductor chip design/manufacturers and smartphone brands are pushing back adding USD$30 chips (and the radio design time and complexity) to their products. This could add USD$1.2-3.6B to costs for Indian consumers every quarter of a year. This initiative, like the NavIC push, may await more maturity in the market and technological development.
Lessons for a Dynamic India from NavIC are important. The same issues, and advocates, are likely for direct-to-smartphone TV broadcasts, digital security initiatives, and under the imported-computing resource regulations. These are:
To be fully technologically independent a Dynamic India must strive to build a competitive domestic semiconductor design capability and capacity.
A Dynamic India must participate in the R&D spend for ongoing global developments to have a say at the table (6G, compute resources, digitalization/apps, AI).
There are risks of failure for initiatives attempting to move the marketplace without economic benefits (margins) for existing marketplace parties.
For more analysis and notes on a Dynamic India see http://www.ekalore.com/india-business
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