EkaLore has written about possible strategies Dynamic India could pursue to attain global excellence for key global technology markets. The Smartphone market space of is of particular interest because of India’s unique cultural and linguistic environment. This release looks at the background and then the strategic choices facing a Dynamic India in these markets.
Background
Indian government bodies have been countering the Alien Invasion of the domestic telecommunications and smartphone Internet marketspaces. EkaLore has looked at a series of business steps resulting in Alphabet/Google’s product lines (Android, Google Mobile Services (GMS), Google Cloud Services, Google YouTube/Music, etc.) having a market share in excess of 95% while Apple’s iOS, and many others, holding tiny market shares.
The Indian Competition Commission's regulatory actions against Alphabet (Google) are parallel to efforts in Europe, the US, and South Korea. The European Commission, the US Department of Justice, the FTC, and the Korean Communications Commission are all taking regulatory action.
Alphabet has entered the Indian marketplace by investing in Bharti Airtel and Reliance Jio (though not in Vodafone VI or government-linked BSNL), assuring preferential access to smartphones and other devices sold. The competitive market in India for smartphone operating systems is dominated by two vendors (even with Apple’s share very small now).
The competitive smartphone market space has strong competitors such as Xiaomi, Samsung, Lenovo, and OnePlus. Manufacturing encouraged by the Make in India program is also growing, with the Ministry of Electronics and IT expressing the targets of growing manufacturing from USD$75B to USD$300B by 2026. MeitY’s Vision expressed expanding exports of these classes of goods from USD$15B to USD$120B in the same timeframe. The Vision and Make in India program’s aim is to expand sales from 20% domestic market space destination to 40% export run rate by 2026. Ongoing steps to lure foreign direct investment and land factories previously concentrated in China, Korea, and Vietnam must succeed soon to meet these goals.
Key technologies to achieve these goals include the following capabilities:
Hardware (chipsets, radio, production)
Software (Mobile OS, eco-system)
Applications (languages, eco-system for apps, PAYGO)
EkaLore has a lot more to say on this topic. Look for additional posts here – www.ekalore.com/india-business
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