EkaLore has released our analysis on how a Dynamic India is working towards a larger role in global marketspaces using strengths of its domestic markets. The Indian market provides some unique advantages in terms of scale and diversity. This release looks at increasing innovation by Reliance Jio using Indian strengths for a Dynamic India.
Reliance Jio is a premier Indian wireless carrier with 530M (420M in India) subscribers. Their partnerships include global leaders such as :
Microsoft (USD $2B in 2019 for 10-years of tight coupling with Azure data centers in Gujarat and Maharashtra).
Facebook/Meta’s invested in a 9.9% stake in 2020
Ericsson/Nokia/Samsung/Cisco (5G networking, when the 4G generation was all Samsung) Partnering to develop Infrastructure
Google (co-development) USD$10B for access and smartphones like the JioPhone
These foreign investors see inexpensive customer acquisition, participation in a growth marketspace, and access to co-development resources. These partnerships bring billions of USD in Foreign Direct Investment (USD $22B just in 2020), build technology capabilities and capacities in India, and focus on Indian marketspace opportunities for now.
Clearly the announcement of the Reliance JioBook (priced at rs 15,000) is another step to growing mind and market share in India (into an Indian laptop marketspace estimated for 2023 to be between 15M and 20M units). Networking capabilities of built-in 4G (later 5G) networking will increase ‘connectedness’ with Indian subscribers. Shared subscriber features across low-cost JioPhone and JioBook aim to deepen customer engagement and loyalty. Features including access from JioOS and JioStore to Microsoft Apps (and cloud backend) are targeted to many enterprise markets after an initial launch to education and government. The ambitions represented by this announcement are underappreciated.
Reliance JioBook is an example of a growth of Dynamic India to provide a high-quality set of services: communications/network, apps/cloud, and enterprise supports. Most important is the deployment of these services and features across a single vision (hardware, software, network, cloud, and applications infrastructure) and economic ecosystem (JioStore, JioMoney, Jio Finance). The hardware production is being done by partner Flex (in India) according to reports. This vision integrates more technology elements with more financial elements and services (Reliance Retail, and partnered with Meta on JioMart in WhatsApp). This level of integration and service coordination is not present in global markets where most regulatory and industry segmentation restricts consolidation. Reliance is a likely example for global growth if successful in the competitive Indian domestic market – Dynamic India.
EkaLore has written of the phases and maturity needed for Indian technology and know-how to become a force in global marketspaces. Please see our other Dynamic India posts www.ekalore.com/India-business for other perspectives.
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