In our first two posts of this series, Apple’s iPhone and Sony/Microsoft’s introduction of downloadable content (DLC) were profiled. This post looks across both Case Studies to draw some general conclusions.
In each of these Alien Invasions the changes:
I) Displaced entire social constructs of value creation and monetization (movie events to streaming)
II) Globalized supply chains and market participation (smartphones, Internet usage, rise of non-English content)
III) Created new patterns for investment, labor usage, intellectual property creation, and value transfer (streaming content investments by Apple, Netflix, Amazon; animation content production, special effects production, content-based Franchises, Appstore-online content payments [Amazon, Apple, PSP, X-Box; payment processing)
IV) Drove the rate of technical and development of new expertise by acceleration with network-effect math instead of linear progress from a few dominant market players (mobile devices, remote work, remote learning, global content creation, capital intensive content creation)
V) Created unprecedented new dominance in societies and cultures (mobile gaming in China, book publishing in Western democracies, eSports in Asia, Appstores’ monopolies)
VI) New patterns of media-based advertising that were the immediate cause of the demise of those infested (newspapers, physical book publishing, classic movie production, periodical publishing, mail order selling, cable/satellite targeted selling, broadcast TV)
Clearly the actions of Alien Invaders have had a disproportionate level of disruptive change in their intended markets, and even more, their unintended market targets.
If you’re interested in breaking the mold and capturing disproportionate profit and market share, you can find more about Alien Invaders at our blog – www.ekalore.com/alien-invaders
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