This is part of a series about how Mercedes-Benz seeks to advance its business strategy through the development of a new operating systems for its cars. The previous post discussed how its operating system development fits in with other strategic moves such as moving to EVs and complying with increasing controls on safety and energy use by governments and regulatory bodies. This post adds context to explain why this must be accomplished.
Mercedes Benz has pursued industry-based consensus and protections in electronic architectures even before it became a founding member of AutoSAR (Automotive Open Systems Architecture) in July 2003. As a Core Partner in AutoSAR industry-wide common communications and product positions with governments, regulators, and consumers. MB uses industry standards and language to discuss emerging features and vehicles for governments and consumers (such as Society of Automotive Engineers frameworks for autonomous vehicles). MB has previously seen the “common front” as an aid to reduce complexity in regulatory and consumer communications. In response to the industry-wide existential challenge of climate-change and fuels transformation to electric/hybrid vehicles MB sees a need to position itself with its MB.OS strategy.
New Alien Invaders (such as Tesla and other EV-only manufacturers) are changing research and development, revenue, and regulatory models. ‘Hardware’ updates will also be controlled to assure that safety and reliability aren’t compromised by third party or even ‘OEM’ add-ons. MB will be able to control ‘software’ changes with complete control of MB.OS to assure regulators and insurers of the qualities also represented by digital luxury.
Tight controls implies that even ‘OEM’ suppliers will not necessarily be enabled to sell to consumers if compliance with regulatory or safety features could be impaired. MB.OS is a means for MB to gain more consumer revenue with the aid of regulators and insurers.
The next post in the series talks about MB.OS architecture and goals.
If you’d like to read the first post in this series, you can find it here – https://www.ekalore.com/post/india-in-the-driver-s-seat
Or if you’d like to see other articles about Alien Invasions (overwhelming competitors from outside the marketplace) https://www.ekalore.com/alien-invaders
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