Our last few posts dealt with internal conversations to prepare for raising prices. This and the next few posts recommend actions that deal directly with customers -
Plan peer to peer conversations with important customers – CEO/SVP/VP conversations with their counterparts at the customer can improve outcomes. The prep work required for these sessions further motivate sales and operations to have their information collated and strategy prepared. This extends to the service staff and techs – can they convey a consistent message how the customer can get the most value from the relationship and offerings?
Our next post will list the actions recommended to communicate these changes successfully with customers and the media.
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