Here is a third internal conversation that can help blunt the effects of a higher price announcement.
Plan more communications with customers. Use the opportunity to open better lines of dialogue. Increase communications: regularly scheduled support/product training (paid sales calls), operational calls to smooth logistics and channel issues, and providing more information about new products/features/choices. This means more inside setup and planning for sales, marketing, and operations (do support and service staff have ideas how to talk to customers about what’s going on?).
Our next post will list the actions recommended to communicate these changes successfully with customers and the media.
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