EkaLore is going to serialize a business case study about an entrepreneurial company that had launched a product for retail and commercial customers. Covid-19 changed the landscape. Transformations for a new future are being rolled out.
The founders used East and South Asian sourcing to save money. Learning came from previous success stories using product distribution and customer acquisition guides. Consultants picked from previous success strategies. And then the Nightmare came. Success through a transformation has been found – and the details bring all new lessons.
Each post will be flagged as focusing on Product, Fulfillment (Sales and Marketing), or Execution. The posts will be readable by themselves, but each post will reference earlier posts. Want to talk about the whole story sooner? Talk to us at EkaLore!
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