Our next series of posts update our review of Mercedes Benz/Daimler’s (herein MB) strategic choices regarding MB.OS, and what these choices imply for consumers, technology partners, and future revenue streams for the company.
EkaLore considers that some of MB’s choices mirror the multiple changes happening to the vehicle manufacturer’s market from the actions of what we term “Alien Invaders” (e.g. Tesla, Rivian, etc.) overwhelming competitors who break the rules and threaten to take the easy profit out of the marketplace.
Even smaller and medium enterprises (upstream suppliers and downstream) will be affected by choices made by global enterprises as market spaces, competitive landscapes, and supply chains will be disrupted by Alien Invaders and consumer demand shifts. Supply chains, communities, and stable enterprises will be disrupted. Many organizations or even classes of organizations may not survive, while Aliens thrive and survivors adapt.
EkaLore has written about these radical changes to business models, uses of capital, and technology assumptions occurring simultaneously in global markets. We see radical changes coming to the vehicle market business models, use of capital, and long-held technology assumptions in the marketplace.
Business Model
Consumer relationships and experience,
Dealer and service networks,
Supply chains
Enterprise market participation
Uses of capital:
Manufacturing process and resources,
Investments in key technologies of software, batteries, and consumer experience
Financial strengths from cashflow and global management
Technology assumptions:
Technology enabled services and products
Integration of key technology advances: 5G telecommunications, manufacturing/materials, AI
Technology competencies as competitive weapons
In our next post, we’ll look more specifically at the MB.OS strategy and how it fits in to this view of radical change in the Auto Industry.
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