What's the "So What"
We talked about how enterprises can benefit from leveraging an Alien like Amazon to provide capabilities considered to be internal functions. Today’s post answers what is the “So What”. Why leverages an Alien?
“So what” you ask? What if that Alien can insulate you from business disruptions? Aliens invade when they have a combination of resources, know-how, and money. By investing in mechanisms to solve horizontal business issues, they can drive the cost, and the challenges from your business or your competitors.
The Wayfair US Supreme Court Case decision forced enterprises to provide the proper taxes on goods sold online. An Alien that solves that problem removes that disruption and risk to your business. Your postproduction logistics add lots of time, expense, and expediting costs during the current supply chain disruptions. An Alien like Amazon handles that concern. Targeting real-time point-of-buying advertising with sophisticated tools is a specialty competency. You can hire an agency, build a team, or rely on an Alien/service at a fraction of the costs and resources. Amazon can help gigantic enterprises do all these things at mostly identifiable costs now. Amazon’s colossal scale can be used for – or against – your enterprise. Even if your enterprise is scaled and sophisticated have you analyzed how a new Alien Invader might use these capabilities against your enterprise?
The simple ability (although expensive to vendors in expense and handling) of quoting rapid delivery for your enterprise’s products via a well known and easily understood experience like. Will more prospective customers think your enterprise web site is so understandable?
The old customer values – good buying experience, transparent tender and payment processes, clearly defined status information during shipment, and rapid status checks for inventory – are serviced by Amazon. Can your enterprise – gigantic or tiny – provide something rivaling Amazon at a reasonable cost? Even if you can provide that experience, can you afford to not work with Amazon (or another marketplace?).
The “So What” for your enterprise is that working with an Alien, a category killer that seeks to level the playing field, can help you handle disruptions, increase online presence, simplify customer relations, and reduce the need for specialized in-house talent.
If you’d like to read more posts like this – www.ekalore.com/alien-invaders
If you’re looking to enter a different marketplace, or if an Alien Invader is affecting your business why not set up a quick session with a senior analyst – www.ekalore.com/contact
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