Aliens and Your Enterprise #2 – How can enterprises benefit?
Our last post covered why you should care about the concept of Aliens. It’s because Alien invaders disrupt the advantages of entrenched vendors. It talked about tiny vendor and consumer wins. This time we talk about wins for the enterprise.
Good for the customer – what about my enterprise? Amazon provides sophisticated logistics for even the smallest vendor to stock products that will be rapidly delivered anywhere in North America – without much logistical planning by the vendor. The ‘template’ for an Amazon store is a fantastic launching pad for new businesses that can’t afford or aren’t ready to launch a sophisticated eCommerce web presence (Target stores started their online presence with an Amazon relationship).
“So what” you may ask. That’s the subject of our next post.
If you’d like to read more posts like this – www.ekalore.com/alien-invaders
If you’re looking to enter a different marketplace, or if an Alien Invader is affecting your business why not set up a quick session with a senior analyst – www.ekalore.com/contact
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