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arnoldkwong7

An Alien in Marketspaces – Not an Alien Invader

Bharti Global is pursuing a set of strategies in focus on a “domestic market” in India. In pursuit of larger share and profits Bharti Global has:

  1. Taken foreign direct investment funding from Google as a partner in the Internet ecosystem in India

  2. Partnered with the British Government to operate OneWeb providing global-scale constellation direct-to-satellite Internet access

  3. Invested as a multinational firm to venture to global markets

These steps combine to build domestic market strength in India by:

  1. Building investor value by showing global enterprise strengths

  2. Forward invested in marketspaces improve margins and return on assets

  3. Partnered with global enterprises acting to push technology and brand value forward


  4. We've published several other blog posts that deal with Bharti and some companies that we classify as "Alien Invaders" see those posts here for more reference:



- Mercedes-Benz places its development headquarters in India to start its alien invasion of third party maintenance providers


Vodafone's Alien Invasion of the Indian Telecom market fails spectacularly





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