top of page
arnoldkwong7

More Musings about Instacart and Retail Grocery in General

Updated: May 9, 2023

In our previous post, we considered the relative size of the recent Kroeger-Instacart collaboration. In this post, we compare how much value Instacart created over its existence compared to other retail players. Ekalore focuses on strategy, operation, and value creation. This comparison uses shareholder value as a proxy for relative success.


Since its founding 10 years ago, Instacart has garnered over $2.7 billion* in private investment at a valuation of $10 billion. We did a very simple comparison of growth in value over the past 10 years. If you had a Billion dollars in equity across these five competitors on Oct 1, 2011, what would it be worth today?


Company 10-Year Equity


Instacart $ 39.00 Billion

Target $ 3.81 Billion

Costco $ 5.45 Billion

Home Depot $10.00 Billion

Amazon $14.40 Billion





There is quite a range in value creation over those 10 years. We’re going to continue this line of thought in our next few posts.


(Target, Costco, Home Depot, and Amazon values based on prices Market Close - Oct. 1, 2011 – mid-day quote Sept. 20, 2021)


*Instacart Valuation based on Crunchbase estimate


© Ekalore 2021

Comments


bottom of page