Job losses are coming to graphics and commercial art production. Adobe is a dominant software and services supplier. Now Adobe is adding workflow and AI onto tools increasing efficiency and speeding production. Controversy follows as continued updates and expanded tools change work and likely eliminate jobs.
Media is talking about AI changing the jobs of workers in graphics and commercial art production. Adobe has been a focused software and services provider for decades in graphics, art production, pre-press, and image marketspaces. Now Adobe has added Artificial Intelligence (AI) based features to multiple products and services. If widely adopted, the tools will reduce jobs and speed up production. This is a challenge to loyal customers, advocates, and competitors because it is likely to eliminate jobs by raising productivity.
Adobe has focused on high-featured professional-level graphics, imaging, and video work for decades. A highly respected marketplace has been created by extending products and services to workflow, collaboration, and projects at scale. The productivity and workflow advances are now leveraged and extended by AI-based functions, creative supports, and focused features (such as those from the proposed acquisition of Figma). The potential is for even more AI features and offerings to continue to increase productivity. The reduced task effort levels will need fewer workers as more gets done with less (time and people).
In the Alien Invader framework Adobe is going to disrupt their own loyal customers, large scale users, and technology eco-system. Adobe will use destruction of their market to grow value. They are deploying the capital (even by mergers/acquisitions) to accelerate inhouse work to add features and capabilities. Adobe is applying “creative destruction” to increase the value of their products – being more productive at highly creative, technical, and production at scale.
In our next release, EkaLore will look at a next-level overview of what Adobe is doing.
For additional information on Alien Invasions see http://www.ekalore.com
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