In Part 1 EkaLore looked at an overview of Adobe’s continued overhaul of its products and services by applying Artificial Intelligence (AI) to speed how work gets done. ‘Faster’ means less technical resource time, less time on the clock, and a jump in output from the staff.
A small example. An artist is no longer needed to create an image suitable to accompany messaging a product or service in many cases. A “good enough” image (for a social media post or email blast) can be created by staff by using text-to-image ‘generative’ AI. Very high-quality images aren’t needed – and may be undesirable for mobile or web-based uses. Fewer high-end images are needed for decreasing print media usage in current campaigns. Production of “short video” will likely follow with cam/video production shots being done “in the computer” by AI in standardized ways. These tools don’t replace knowledge of human perception or composition. The AI/enhanced tools do reduce the skill level needed for many common tasks.
Early “desktop publishing suites” drove process changes into the print media by dispersing the talent needed to produce commercial-grade publications and automate processes in the pre-print, print-preparation, and technical aspects of publishing. Now, many of the same features are found in convenient functionality “on the cloud”. AI-assisted creativity means supporting what creative people do in conceptualization and ideation. The AI-assisted transitions to production of artifacts and then into at-scale application and distribution with process features support collaboration and speed.
Higher imaging quality and production values can be rapidly done by less-skilled people than previously. The AI-based improvements won’t eliminate the need for highly skilled specialists. The new features will make accessing complex operations, composition, and production faster by being easier to use. Highly skilled people will see their productivity increase with easier-to-use tools and workflows.
Adobe is thus invading its own customer base of loyal users and enterprise eco-systems. The current-to-next generations of products and services will:
Reduce the needs for the most capable specialists by skill-level changes making it easier for anyone to perform what were very-hard tasks, (same work, less expensive people)
Decrease process-work by ‘collaborating in the computer’, (faster completion of reviews, approvals, ideation cycles)
Speed up calendar time on complex projects by fast-turnarounds, (and fast transfers to distribution from creation and production)
Move creators closer to translate concepts to work product, to story-board/prototype, to full production, (faster realization of creative vision, tools shortening time to move from vision to work products, and direct-to-production transitions), and
Reduce time and cost to create totally new content (generative AI, image-based AI).
In our next release e EkaLore will look at effects on the working worlds for production images and videos.
For additional information on Alien Invasions and Real World Artificial Intelligence see http://www.ekalore.com
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