In Parts 1 and 2 EkaLore looked at an overview of Adobe’s continued overhaul of its products and services by applying Artificial Intelligence (AI) to speed how work gets done. After looking at examples in Part 2 we now turn to how the graphics and production arts markets have changed – by tools like Adobe’s and progress to even more productivity aids.
The vast consumption of images and production art has changed the tools of creativity. Commercial art work has changed since small print ads in the back of magazines invited people to learn how to draw for a career change. A change with even bigger job effects awaits – AI and better tools are coming to image and video production.
The commercial art world of print publications, advertising, marketing, and production for media placement has changed as commercial art uses have changed. The decline of print media, the rise of online advertising, and targeted consumer marketing have changed the ideation, creation, development, and production of the art work-products. The production of art work-products will be altered, in ways only now emerging, by AI and improved process tools.
The specialist nature of graphics and imaging production work has created a community of gig work and production workflows across enterprises and individuals.
The potential of AI features to reduce workload falls into:
Using Adobe features to synthetically create images (like other text-to-image tools while capable of using royalty-free training) using just textual descriptions (ideation, synthesis, and prototyping)
Using advanced imaging/video tools to achieve effects with simplified user interfaces (such as just voice/text commands to perform perspective, lighting, palette, or style changes)
Reducing interactive requirements to create work products (or ‘videos’) based on images/video on hand (automated voice-to-text transcription based editing, reformatting for social media or broadcast, rough cuts for pre-production, captioning, lighting, color correction)
Reducing workflow steps needed to reach a production-ready state (collaboration, workflow stages, composite design processes, review/revision/approval)
Better integration of tool-suites (on premise or cloud) enabling content (capture, creation, or retrieval) to distribution-ready (multiple channels/optimization) with fewer hand-offs and higher simultaneous efforts
In the next release EkaLore will look at how these new features enable process-level changes at-scale, and for small-medium-enterprises, saving money, speeding up efforts, and setting people up to make decisions.
For more information on Real World AI or Alien Invasions see http://www.ekalore.com
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