This is the final installment in a five-part series, the Spoken Word. It reviews some of the opportunities and challenges that Dynamic India has in creating software applications for the many parts of the world that need multiple languages, especially non-western languages.
The growth in experience and capability for Indian designers of voice input, voice output, and related processing functions comes with supporting the national markets in India. The two nationally recognized ‘official’ scheduled languages will, of course, be supported. The remainder, the 30 or more languages, and dialects, will require language and cultural understanding to be highly successful, especially in voice-driven computer applications. A key advantage for Dynamic India will be the talent development of large teams and expertise used to build multiple successful applications with a multilingual, multicultural base of success. A wide base of expertise for government, social media, and service industry functions can then be used to re-implement or localize these functions for other jurisdictions. Large underdeveloped country markets often have multiple languages and multiple cultures that must be handled as digitalization has not yet been accomplished. The talent, growth, and expertise can hold competitive and sustaining growth for Indian tech enterprises.
The “Make in India” capability for the domestic market can be the foundation for a large services export capacity and capability for a Dynamic India. The foundation talent and expertise will be supported by active development by the Indian government and build on the support of foreign direct investment and partners with a presence in India. Microsoft, Alphabet, Meta, Amazon, and others will invest in these capabilities to expand their businesses in the Indian domestic market. Previously the growth, in a more limited way, has been through the experiences gained by Japanese and USA service groups working with the more limited technologies of earlier generations. A Dynamic India can use markets, investment, and talent to build a longer-term sustaining services enterprise across global markets.
If you missed any of the other 4 installments in this series, you can find them at www.ekalore.com/india-business
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