The banker had called Jim to see what was going on. Despite some promising news, the banker was still looking for collateral. Jim decided to focus on what could do with what capital he had now.
Adam and Sharon had recommended a bundle to liquidate the 2nd product extension. The tactic worked so well, that the product is now gone. He asks the team what they should do next, should they continue to bundle? Adam pipes up and suggests a bundle of the upscale product with the entry-level to get new buyers to try something special out of the gate.
Jim remark’s “This increases the average ticket price, and even if we discount the premium product, they still come out substantially ahead.”
Choice – Continue bundling. Choice Removed — Drop the concept of bundling
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