The little company had learned to survive without depending on a distributor or the retail channel. They had learned how to fulfill orders as they grew their product line. Learning had been expensive and taken time. What didn’t they know?
The widget remained a good seller, but Jim knew that products don’t remain favorites forever. Now that he had a much larger audience, he was able to survey and analyze reactions to the company’s social media posts.
The company continued to test pricing and bundles. A slight change in pricing could produce big differences in revenue and margin. The search was on for pricing that would attract customers and still produce a profit.
How could they maintain their edge?
Comments