The company has been searching for a path to scale. Sales overall are scaling but one of the new add-on products they created to...

(Banker’s choice – Loan, Don’t Loan, Wait) Jim’s been busy looking for ways to increase the profit margin within the company. He was...

The banker had called Jim to see what was going on. Despite some promising news, the banker was still looking for collateral. Jim decided...

The company had put a loyalty program in place and had some minor success. Now it’s time to renew the contract with the loyalty...

The company’s loyalty program performed well. Though Jim's cash is a bit constrained, he’s expanded the effort. He’s still looking for...

Shipping charges were maintained (and shifted a bit). Although there was a little customer blowback, the core most profitable customers...

Spring turned into summer, and the company’s sales continued to grow. Its reputation was improving thanks to a regular testimonial...

After a hard struggle during the first part of the year, the company has started moving into the black. Jim feels that he has a much...

Sales are going great at the little company, but cash needs are growing out of Jim’s cash and ability to fund. He looks for external...

Jim went to the bank because cash was getting tight. Even with his improved numbers, the bank required collateral that the company didn’t...

Jim had finally articulated the strategy and the numbers that Mike J. had been waiting to hear. Mike J. folded it into a larger business...

Jim, Sharon, and Adam had completed their journey – They got together on this warm summer evening to consider their experiences with the...

The team continued their conversation that night. Jim wanted to explore what the team wished they’d known Jim – We couldn’t have known...